Let's assume you've developed a great mobile app, but if no one knows about it and you just put it in the store, whether AppStore or GooglePlay, it's like throwing a stone into the sea. No one will notice it. But in this article, we will tell you about several standard ways to promote your mobile applications and share with you a discovery we made in the sphere of innovative and very effective tools for app promotion - the OfferToro service. You will learn about all of this from our article on how to attract users to your app and increase the number of installations.

The easiest way to promote apps is to get into the "Best New App" category, and to get there you have to provide at least 6,000 downloads for free apps in the first 24 hours. For such statistics, it is necessary to start promotion before the release.

The following parameters are used to determine the position in the list:

1. * - Number of installations in the last 72-92 hours for AppStore and 48-72 hours for GooglePlay;
2. * - Total number of installations;
3. * - The number of launches of the application;
4. * - The dynamics of removing the application from devices;
5. * - Rating and ratings of users;
6. * - The number of comments.

Promote the app on your social networks. If the company has pages on Facebook, Instagram, or other platforms, talk about the new app in posts.

Email marketing

If you already have a user base that might be interested in the new service, you need to keep in touch with them and involve them in the brand. Start a weekly mailing list to tell them about the app's useful features and special promotions for subscribers.

If you don't have such a base yet, you need to collect it. You can do this through a feedback form on your site, a popup offering to leave your email in exchange for a promo code, or through publications on other sites.

More tips to promote your app:

Make sure you properly design and describe your app

As correctly completed data will attract more users. You can use other similar apps as an example.

Write down the keywords that customers will use to find your app

Preferably put 1 keyword in the title and 4 to 5 search phrases in the description. In AppStore, there is a separate field for entering keys. But experts advise adding them in the description as well, to make it easier for the user to find you.

Place clear screenshots

Don't limit yourself to promo arts; add screenshots of the interface, functions, and different sections in the menu. Let the user see the contents of the app before they buy or download it.

Create a video

It's more effective than text because it will show the functionality and pros clearly. This tip is especially relevant for creators of paid apps.

Download dynamics

Your app has 5,000 installs, but still appears lower on the list than a similar app with 3,000 installs? The stores also count the dynamics of downloads over the last 2-5 days.

The usage activity

High positions get those products that are frequently launched. To motivate customers to open the app more often, offer them points for daily login, which they will exchange for discounts for paid features or additional bonuses.

OfferToro is an especially effective method for promoting applications

Often app creators use all of the above methods, but the effect is still not satisfying. Therefore, to increase the number of installations and other important parameters, many people decide to use more reliable methods. Specifically, by advertising their application.

We have been searching for a long time for a reliable service that could meet all the requirements and, most importantly, effectively advertise your app without wasting the budget, like Google and Facebook often do with their overpriced ads (we are sure that many readers are familiar with such cases with these companies). But after searching and analyzing many reviews on different services, we found an excellent service that has already helped thousands of users to make effective advertising for their applications. This is the OfferToro service.

After detailed research, we found out that OfferToro really meets all the requirements and works very well with application advertising as well as with many other tasks. In this case, your budget is spent sensibly and as effectively as possible, which is very important. Application advertising on the OfferToro platform can be done using different payment models. For example CPI, CPE, CPA, plus many other advertising strategies and tools. If you really want to effectively advertise your app, our editors recommend visiting the official OfferToro website to see how convenient and most importantly, how reliable this advertising service is. On the website, you will find detailed information on what would be best for your project, as well as how you can easily start working with the service in a matter of minutes to quickly increase the performance of your application today.